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Miss SLE Rodeo

The Southeastern Livestock Exposition (SLE) is excited to welcome each applicant who desires to compete for the title of Miss SLE Rodeo (MSLER) or Junior Miss SLE Rodeo (JMSLER). The SLE Rodeo is a proud member of the Professional Rodeo Cowboys Association (PRCA) and is also part of the NFR Playoff Series, which is an exclusive honor to the rodeos that the PRCA deems eligible to be named in its Top 50. We are continuing our partnership with The Cowboy Channel, meaning our event will be nationally televised and saved in their library on The Cowboy Channel+ app. It is our hope that each contestant understands the magnitude of this title and that each is prepared to represent the Southeastern Livestock Exposition in a professional and dignified manner. Throughout the reign, J / MSLER is expected to observe a high standard of moral and ethical behavior at all times including her presence on all social media.

The purpose of J / MSLER is to serve as an ambassador for the Southeastern Livestock Exposition and to professionally represent her title at various rodeos, parades, and public events in Alabama, as well as in television and radio interviews during the SLE Rodeo & Livestock Week. She will serve as an ambassador of the sport of rodeo and the western lifestyle. She will also be a leader for future pageant contestants as well as other title holders. Once crowned and contract is signed, J / MSLER will begin her reign immediately on 3/10/2023, and it is expected that she will be able to speak about the SLE mission, how to purchase SLE Rodeo tickets, the schedule of SLE Rodeo Week activities, and achievements of the SLE Rodeo within the PRCA. Whomever wins the title of JMSLER and MSLER should be prepared to participate in the 2023 SLE Rodeo and Livestock Week activities from 3/10/2023 - 3/19/2023. The tenative schedule and outfit requirements are listed below and also in the rules and regulations packets which are linked on this webpage.


J / MSLER Pageant Information



Important Dates:
Pageant Date: March 9, 2023

Applications Due: January 2, 2023
All applications must be typed. You can download the PDF below, but you must view it from a desktop (not a mobile phone) to have access to the fillable function. All applications, required documentation, and payments must be submitted by mail and postmarked no later than January 2, 2023. No application will be considered if it is postmarked after this date. The MSLER Committee will review every application and notify applicants of approval status by January 31, 2023.


J / MSLER Applicant Eligibility Requirements:
  • MSLER applicants must be a female between the ages of 17 – 20 years old as of March 9, 2023
  • JMSLER applicants must be a female between the ages of 13 – 16 years old as of March 9, 2023
  • Has never been married or pregnant
  • Are not currently holding another pageant title at the time of competition (this does not include titles such as prom queen/winter festival queen/etc. which do not have obligations throughout the year).
  • Must have earned a high school diploma or be currently enrolled in a public, private, or home school program and be in good standing
  • Must be able to provide her own horse and transportation for the pageant and required rodeo appearances if selected as J / MSLER. Said horse must have proof of current negative Coggins (Coggins will need to be presented at Horsemanship check-in)
  • Never have been convicted of a felony or misdemeanor

Required documents that must be submitted with each application:
  • Copy of birth certificate
  • Proof of high school diploma or current GPA – must be 2.5 or higher
  • Proof of health insurance
  • Proof of current Alabama residency (copy of driver’s license or proof of school enrollment)
  • 8”x10” color headshot in western attire including a felt cowboy hat (list contestant's name on the back)

The entry fee for the 2023 J / MSLER pageant is $160.00.
Applicants are not subject to a refund for entry fees if it is found that her application does not meet the eligibility requirements which are outlined above and in the rules and regulations document.


Mail the typed application, required documentation, and payment to the SLE Rodeo Headquarters:
Southeastern Livestock Exposition
ATTN: Miss SLE Rodeo Committee
201 S. Bainbridge Street
Montgomery, AL 36104
*Checks must be made out to the Southeastern Livestock Exposition.
*It is recommended you mail this in a way that you will be provided with a tracking number.
*This must be postmarked no later than January 2, 2023, or it will not be considered.



Pageant Schedule (Subject to change)

MARCH 9, 2023

Location: Crawford Arena | 1555 Federal Drive, Montgomery, AL

8:00AM Mounted Division Check-in (provide proof of negative Coggins)
9:00AM Horsemanship, Hot Lap, Flag Pattern, and Dismounted Interviews (open to the public)
9:00AM Written Test

--------Break for lunch on your own--------

Location: Alabama Department of Agriculture & Industries | 1445 Federal Drive, Montgomery, AL
1:30PM Formal Wear Division Check-in
2:00PM Modeling, Impromptu Questions, Speeches (auditorium) (not open to the public)
4:00PM Individual Interviews, Media Interviews (board room) (not open to the public)
6:00PM Coronation (auditorium) (open to the public)


Awards will be given to the following winners:
Miss SLE Overall Winner - Official MSLER chaps, crown, buckle, sashes
Junior Miss SLE Overall Winner - Official JMSLER chaps, crown, buckle, sashes
Most Photogenic (JMSLER and MSLER winners) - Framed contestant glamour shot
Horsemanship (JMSLER and MSLER winners) - TBD



For questions, contact:
Sarah Hunter
shunter@bamabeef.org







Miss SLE Rodeo Miss SLE Rodeo
Thanks to Our Sponsor! Thanks to Our Sponsor!
Junior Miss SLE Rodeo Junior Miss SLE Rodeo




J / MSLER TENTATIVE TRAVEL SCHEDULE:

  • SLE Rodeo Activities March 10-19, 2023 in Montgomery, AL
  • 5 (Miss) or 2 (Junior Miss) Alabama County Cattlemen’s Association rodeos
  • SLE Summer Picnic in June 2023 location TBD
  • SLE Annual Meeting in September 2023 location TBD
  • Sunbelt Ag Expo October 17-19, 2023 in Moultrie, GA
  • SLE Media Luncheon in February 2024 in Montgomery, AL
  • Alabama Cattlemen’s Convention February 23-24, 2024 in Huntsville, AL
  • Miss SLE Rodeo pageant March 7, 2024 in Montgomery, AL to crown her successor
  • Other events TBD with MSLER Committee Chairwoman, Victoria Suggs

2023 SLE Rodeo & Livestock Week Schedule of Events for J / MSLER:

EACH CONTESTANT SHOULD COME TO THE PAGEANT PREPARED WITH THE FOLLOWING OUTFITS:

*SLE will provide: crown, buckle, chaps, sashes

FORMAL ATTIRE: Felt hat/crown, buckle, boots, sash, flashy dress/skirt/jumpsuit. Leather is not required.
ARENA ATTIRE: Felt hat/crown, buckle, boots, sash, Wrangler jeans, arena shirt, chaps (if riding)
WESTERN CASUAL: Felt hat/crown, buckle, boots, sash, Wrangler jeans, blazer/vest


  • Official J / MSLER Photoshoot on the morning of March 10
    • Formal Attire
    • Required Event
  • SLE Youth Rodeo Showdown on March 10, 11, 12
    • Arena Attire
    • Required Event
  • Lunch with SLE Leadership on March 11
    • Western Casual
    • Required Event
  • Potential School Visits with Victoria Suggs on the mornings of March 13, 14, 15
    • Western Casual
    • We understand that J / MSLER could still be enrolled in school. If her schedule does not allow for local school visits, this can be eliminated from the schedule.
  • Miracle Rodeo on the evening of March 15
    • Western Casual
    • Required Event
  • SLE Rodeo and Activities March 17, 18, 19
    • Arena Attire and Western Casual
    • Required Events
    • Activities include: SLE Rodeo Performances, Parade, Grand Entries, Western Festival, Stick Horse Rodeos, Cowboy Church
A detailed schedule will be provided to the winners.


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